Author | Ming Shao
Edit | 瑾 book
Source | Prospective Industry Research Institute
The footwear industry is a typical labor-intensive industry. Our shoes are divided into leather shoes, cloth shoes, rubber shoes, plastic shoes (chemical shoes), called four shoes. With the advancement of society and the development of science and technology, people are increasingly demanding the use of shoes. The four kinds of shoes are infiltrated from raw materials, auxiliary materials, processing and assembly techniques, styles and functions, learning from each other, learning from each other, and complementing each other. Competition and shock. Therefore, the shape, structure, materials and functions of the shoes are changing with each passing day.
Analysis and forecast of the overall operation of China's footwear industry
According to the latest statistics released by the Foresight Industry Research Institute, the production and sales demand and investment forecast analysis report of the footwear industry shows that in 2017, the sales revenue of China's footwear industry was 744.216 billion yuan, a decrease of 3.24% compared with 2016's 76.916 billion yuan. It is estimated that by 2018, the sales revenue of China's footwear industry will reach 730.3 billion yuan, and the compound annual growth rate will be 3.84% in the next five years (2018-2022). The sales revenue of the footwear industry in 2022 will reach 849 billion yuan.
In terms of total profit, in 2017, the total profit of China's footwear industry was 42.782 billion yuan, a decrease of 2.64% compared with 2016's 43.944 billion yuan. It is estimated that by 2018, the total profit of China's footwear industry will reach 41.4 billion yuan, and the compound annual growth rate will be 2.28% in the next five years (2018-2022). The total profit of the footwear industry in 2022 will reach 45.3 billion yuan.
Forecast of sales revenue and total profit of China's footwear industry
in 2016-2022 Source: Prospective Industry Research Institute
▋Industrial cluster effect advantage gradually
Throughout China's footwear industry, with the continuous improvement of the industrial chain in some regions, the advantages of cluster effect are gradually brought into play, forming four characteristic areas: one is the Guangdong shoe industry base represented by Guangzhou, Dongguan, Huidong and other places. , mainly produces medium and high-end shoes;
The second is the Zhejiang shoe industry base represented by Wenzhou, Taizhou and other places, mainly producing medium and low-grade shoes;
The third is the western shoe industry base represented by Chengdu and Chongqing, which mainly produces women's shoes; the fourth is the shoe production base represented by Fujian Quanzhou and Jinjiang, mainly producing sports shoes.
From OEM processing to self-made brands, from copying to self-contained, China's footwear industry has developed a distinctive development path. China's shoe-making enterprises have been greatly improved or upgraded in terms of scale expansion, brand building, and manufacturing processes.
▋ National leather shoes production analysis
According to data from the Prospective Industry Research Institute, the output of leather shoes and boots in China from January to April 2018 was 127,300 pairs, a year-on-year increase of 1.15%. In 2017, the output of leather shoes and boots in China was 447,700 pairs, a year-on-year increase of 1.29%. In 2013-2017, the output of leather shoes and boots in China showed a fluctuating decline.
Statistics on the production of leather shoes and boots nationwide from January to April 2013-2018
Source: Prospective Industry Research Institute
The export situation is grim
Although the decline of China's shoe exports in 2017 has been reversed, the export situation is still severe. On the one hand, the cost of China's shoe-making enterprises has risen, and the prices of export products have risen. On the other hand, the EU, the United States and other countries have set higher prices for Chinese footwear products. The tariff barriers have declined compared to the competitiveness of export footwear products in Southeast Asian countries.
Analysis of China's footwear exports from January to April 2018
In April 2018, China exported 331,000 tons of footwear, down 10.5% year-on-year. In January-April, China exported 1.355 million tons of footwear, up 0.9% year-on-year.
China's footwear exports and growth in April 2017-2018
Source: Prospective Industry Research Institute
Important export situation improved in 2017
In 2017, the promotion of “Belt and Road” construction coupled with the improvement of international trade situation provided stable export orders for footwear enterprises. For the reasons for the growth of exports, first of all, the international market recovered in 2017, mainly because the overall performance of the US economy was good, the orders received by enterprises were good, and external demand increased. Secondly, the state continued to promote supply-side reforms, and the requirements for environmental protection and other aspects have become increasingly strict, and some small factories have been eliminated. This has ensured the receipt of orders from quality factories to a certain extent. Finally, the “Belt and Road” construction provides a win-win opportunity for Chinese companies and countries along the route.
▋Industry chain integrity, industrial cluster development
With the high-quality investment environment and the advantages of labor resources, China's shoe-making industry has established a complete upstream and downstream industrial chain, formed an industrial cluster of various footwear production, established a complete shoe industry and footwear market and footwear research and development. The center and the information center ensure the stable development of China's footwear industry.
▋ "Smart" upgrade
In the production, customization, sales, logistics and other aspects, the shoe-making enterprises try to upgrade all-round “intelligence”. Let the traditional industry of shoemaking add a lot of new technological elements to realize the update iteration of the "Internet +" era.
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