Why did "China's intelligent manufacturing" get out of the ring in the Paris Olympics?
(Tags: News at the moment | Source: China Women's News official client)
The Paris Olympic mascot "Frigge" doll is 80 percent made in China.
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Recently, the much-anticipated opening ceremony of the Paris Olympic Games was held in the romantic Seine River. The Paris Olympic Games is not only a show for athletes from all over the world, but also an arena for manufacturing companies from all over the world. It is worth noting that with the strong rise of domestic sports brands, the Paris Olympic Games from sports equipment, stadium facilities, to mascots, cheering sticks and other events around, everywhere can be seen Chinese brands, the whirlwind on the field is not only "made in China", but also "made in China".
The "Chinese Landscape" of the Seine River
It is reported that the official designated supplies for the table tennis competition of the Paris Olympic Games are produced by a sporting goods company in Guangzhou; Table tennis table and supporting facilities from Shanghai Double Happiness; The only designated manufacturer of Olympic sailing hydrofoil events is a scientific and technological enterprise from Hubei Jingzhou.
Outside the competition venues, many Olympic products are also full of "Chinese flavor." The LED large screen in the core areas of the opening ceremony of the Olympic Games, the main event venues of the Olympic Games, and the Olympic celebrations comes from a Shenzhen enterprise; The 3,000 sets of lazy sofas produced in Tongxiang, Zhejiang province, have recently settled in the Olympic Village in Paris; According to the Paris Olympic Committee, 80 percent of the mascot "Frigi" was made in China; One million official Olympic silicone bracelets with "PARIS2024" were also flown from Yiwu to Paris.
"China's wisdom" shines in the Olympic arena, not only the affirmation of brand products, but also the proof of corporate strength. From product output to participation in the formulation of standards, from equipment supply to technical cooperation in more scenarios and then to commercial sponsorship, it marks the steady pace of Chinese enterprises "going out", for example, Taishan Sports judo mat not only uses advanced intelligent chip technology, can fully track the use of equipment, but also accurately capture the strength, speed and movement of athletes. Providing unprecedented data support for the game.
"We will arrive in Paris on the 14th and complete the acceptance of all venues on the 21st." Lin Longjiang, director of foreign affairs of Taishan Sports Equipment Co., LTD., introduced that the laying of judo MATS not only relied on the domestic team, but also got the help of the Paris Olympic Organizing Committee and the local sports association. In Lin Longjiang's view, "Made in China" has gained more respect in recent years.
On the other hand, the Paris Olympic Games is also regarded as the "first AI Olympic Games in history", and AI technology is fully integrated into various aspects, including penalty judgment, optimization and facilitation. Among them, China has also come to help, such as the "bullet time" broadcast technology developed by Ali Cloud, which allows the audience to be immersive, and see the effects of athletes strengthening slow motion and time standing still from multiple angles; The sports equipment provided by Hebei Yingliao Company meets the high standards of carbon reduction, environmental protection and recyclability. The chip implanted in the inner capsule of the soccer ball produced by Huai 'an, China, can identify 500 athlete movements per second, and timely feedback whether the athlete has handball, offside and other behaviors through the sensor, effectively improving the accuracy and transparency of the judgment of the game.
At the same time as the opening of the Paris Olympic Games, it also successfully witnessed the "Chinese wisdom" of "out of the sea", showing the world a higher "Chinese standard" and making a greater "Chinese contribution".
The economic ledger behind the Olympics
With the opening of the Paris Olympics, the economics of the games are heating up. Domestic customs data show that with the help of the Paris Olympic Games, China's exports of sporting goods and peripheral products have increased significantly. Take Yiwu, the "world supermarket", for example. According to Yiwu Customs statistics, in the first five months of this year, Yiwu sporting goods and equipment exports reached 4.1 billion yuan, an increase of 44.4%, of which the export of sporting goods to France increased significantly.
As one of the world's largest small commodity distribution centers, Yiwu has a wide range of commodities, covering a variety of competition-related derivative products and services. One netizen commented: "No matter where the Olympic Games are held, the 'explosive' is always Yiwu." The person in charge of Yiwu International Trade City said that in Yiwu International Trade City, all kinds of sporting goods and fuel scarves, cheering sticks and other Olympian related products have been ordered continuously, and the Paris Olympic Games have provided opportunities for businesses to expand the European market.
"The Olympic wristbands alone have increased our annual sales by 20 percent this year," said Lin Dao, an official manufacturer of the bands. "Golden Trophy" company head Ye Demo said: "This year's exports to Europe has grown rapidly, including France, Britain, Germany's buyers, ordered a total of about 100,000 gold MEDALS, trophies." At present, Yiwu has laid out 164 overseas warehouses in 52 countries and regions through cooperation, co-construction and self-construction with enterprises. Tax data show that: in 2023, through the comprehensive service platform of China (Yiwu) cross-border e-commerce comprehensive Pilot zone, the tax department has accepted a total of 512 million yuan of duty-free exports and 42.2 million yuan of cross-border e-commerce export tax rebates, an increase of more than 100%.
The person in charge of Yiwu International Trade City told reporters: "In the first half of this year, various sporting goods attracted many domestic and overseas merchants to place orders. Yiwu basketball, football, volleyball and other sports goods orders surged, some merchants football sales increased by more than 50%. In addition to sporting goods, Olympics-related products such as cheering scarves, fan wigs and cheering sticks are also popular."
From competition equipment to peripheral products, more and more Chinese brands are entering the Olympic venue. Data from the Ministry of Commerce show that from 2014 to 2023, China's sporting goods and equipment exports have an average annual growth rate of about 6.6%, and China's sports shoes, sports glasses, outdoor goods and other global influence has been increasing.
How can "China's intelligent manufacturing" better "go out"?
In recent years, almost all major international sports events cannot be without the participation of "Chinese intelligent manufacturing". This not only reflects the strong "brand" of Chinese science and technology, but also reflects the Chinese "temperature" behind the service and security of the event.
During the 2022 World Cup in Qatar, Lussel Stadium, which hosted the semi-finals and finals of the World Cup, was built by China Railway Construction as the general contract for design and construction. In addition to the competition venues, Chinese companies have also been deeply involved in the construction of Qatar's power supply, water supply and other infrastructure, contributing to the smooth conduct of the Qatar World Cup.
Wei Jigang, a researcher with the Development Research Center of The State Council, said in an interview with the media that the arena of international sports events is not only an arena for athletes, but also a stage to show the ability of sports equipment innovation and international leading standards. Small to table tennis, barbell, weight platform, arena floor rubber, to the stadium stadium, photovoltaic power station construction, "China's intelligent manufacturing" active figure in international events, not only is China's complete manufacturing industry system and efficient supply chain to obtain international recognition of the vivid footnote, but also the Chinese enterprises "going out" to accelerate the pace of reflection.
The dividend of the competition is cyclical, how to seize the opportunity to let "China's intelligent manufacturing" move to a new height on the world stage? Wei Jigang suggested that on the one hand, promote the high-end, intelligent and green transformation of traditional industries, and promote the specialized and special development of small and medium-sized enterprises; On the other hand, it is necessary to allow enterprises to establish overseas bases according to market demand and their own development strategies, improve the international management level of enterprises, and better seize international market opportunities.
